The Buffalo News launches Adpay’s Mobile Order Entry

August 25th, 2011

Revolutionary app brings classified advertising to mobile

Adpay, Inc. today announced that The Buffalo News has launched with the innovative Adpay Mobile Order Entry app.

The patent-pending app allows advertisers to create new classified ads in under sixty seconds using their iPhone, iPod, iPad or Android device.  One of the unique features of the app is the ability to upsell both online and print products outside of the app, as it integrates seamlessly with the entire Adpay Click-N-Buy Classifieds™ suite of products. Implementation is fast and ad entry is even faster for a new market of mobile sellers.

In the typical “Innovator’s Dilemma” scenario, over the last few years, newspaper classifieds saw considerable erosion due to free online “list” sites.  Mike Heene, CEO of Adpay said, “Mobile technologies are once again raising the bar.  We’re excited to introduce to newspapers their own disruptive technology so they can begin to take back market share.”  Sherri Deaton-Callahan, Advertising Director at The Buffalo News, who immediately recognized the potential for her market, said, “We expect our advertisers will really respond to this because it is the technology for the right audience. This app will help them quickly sell anything we allow, anytime.”

Mobile order entry lets newspapers get in front of the mobile wave. They can again lead by taking advantage of the fact that other sites are not following users to mobile. Adpay provides the technology, innovation and integrations to easily allow newspapers to win classifieds in the mobile marketplace.

About Adpay

Adpay, Inc. is the leading provider of online solutions to the media industry. Adpay’s patented technologies deliver mobile and Internet-hosted solution suite that unifies print and online classifieds into a single, dynamic transactional classified network. The AdPay Classified Network is the media industry’s largest and fastest growing classified network. AdPay customers include many of the nation’s largest media groups including, but not limited to: Advance Internet, E.W. Scripps, Belo Interactive, Gannett, Morris Communications, Media General, Dow Jones Local Media, and Newport Television.