Sun-Times Media Goes Mobile with News Synergy

September 12th, 2011

Denver, CO:  – September 12, 2011– Chicagoland’s largest local media company, Sun-Times Media Group, is now live with News Synergy™ mobile apps to drive their news and mobile advertising strategies. The all-inclusive News Synergy platform provides a download with something to offer for everyone.  Available on Apple® iPad®, iPod touch, iPhone®, Google™ Android™ mobile digital devices, News Synergy is designed to easily deliver the most popular mobile features, controlled by an exceptional web-based admin.

After an extensive search, Sun-Times Media Group executives selected News Synergy as their new app platform because of its versatility and ability to provide content and advertising targeting for their major metro and regional publication clusters. Local sports, weather alerts and user-submitted content are just a few of the many features deployed to drive consumer app usage and engagement. Additionally, an integrated ad serving platform offers local advertisers the option to target their message to content wells.

“News Synergy allows us to provide a compelling mobile and tablet experience by offering our content to consumers in an easy-to-use app. This helps us compete and stand out in a crowded app marketplace,” said Fred Lebolt, Senior Vice-President of Sun-Times Media’s Digital division.

Sun-Times Media engages its audience with the integration of real-time Weather Central™ forecasts, alerts and radar.  Future features include searchable classifieds from their Adpay-powered technology, along with user-generated content submissions.

“The Sun-Times Media app eliminates the fragmentation of needing several apps, since it delivers a wealth of content in one place. Users may consult it as their primary source of news, weather, sports, entertainment and classifieds in the Chicago area,” offered Mike Heene, President of Adpay, one of the three strategic New Synergy partners.  “Multiple Sun-Times publications share one app, making this cost-effective for them and informative for their readers.”

About News Synergy
Offered by Weather Central, Adpay and Inergize Digital, News Synergy is the industry’s leading mobile app that distributes locally branded content to mobile devices. The complete mobile distribution solution utilizes a locally branded interface to distribute news, weather, sports, politics, entertainment, classifieds, photos, videos and more to the Apple® iPad®, iPod touch, iPhone®, Google™ Android™ mobile digital devices.

News Synergy leads the industry in innovation by being the first to offer media companies integrated interactive weather radar, integrated and searchable classifieds, self-serve advertising, locally owned developer accounts and more. Media companies will also find all of the most popular mobile features and functionality in News Synergy, such as user generated content, geo-located advertising and weather, a locally controlled News Synergy Admin, complete monetization and sharing by e-mail, text message, Facebook® and Twitter™.

With News Synergy mobile apps, media companies control their brands, distribution and revenue anytime, anywhere. News Synergy clients include Fisher Communications; Morris Network; New Vision Television Group; Newport Television; Schurz Communications; Seaton Publishing; and Quincy Newspapers, among others. For more information, please visit www.newssynergy.com.

###

©2011 Weather Central, LP, Adpay and Inergize Digital. All rights reserved. All product, font and company names and logos are trademarks or registered trademarks of their respective companies.

Press contact:

Mike Heene
Adpay, Inc.
(303) 268-1536