McClatchy Signs On with Adpay’s Memoriams; Charlotte and Rock Hill First to Implement

September 21st, 2015

Sept. 9, 2015

CHARLOTTE, N.C. McClatchy Interactive, which operates 30 newspapers in 15 states, has signed onto the Local Media Consortium’s partnership with Memoriams, a product of Adpay, Inc.

The Charlotte Observer in Charlotte, NC and The Herald in Rock Hill, SC are the first McClatchy sites to implement Memoriams.

Aware of success already delivered by Memoriams at other Local Media Consortium (LMC) newspaper properties in the area, Kelly Mirt, VP of Advertising in Charlotte, said he “looks forward to replicating this success in his market.”

After attending a Memoriams launch training at LMC member Journal Media Group’s Anderson Independent-Mail, Chad Martin, Inside Sales Manager in Charlotte, witnessed first-hand the funeral directors’ positive feedback and appreciation for the system. Subsequently, Martin learned of Anderson’s immediate revenue increases and work flow savings with Memoriams. When Chad and Kelly next heard that the Evening Post Industries’ Post & Courier, Aiken Standard and Weeklies were also joining the Memoriams Network, signing on made even more sense.

The addition of McClatchy’s properties makes Adpay’s Memoriams network even more valuable for funeral directors and others placing obituaries and death notices in local and out-of-market media outlets.

Adpay partnered with the Local Media Consortium in November 2014. Through Memoriams, funeral directors may place obituaries and death notices into local newspapers and their websites. It is the only obituary order entry network that facilitates placement of a single obituary into a family’s choice of more than 2,800 publications nation-wide.

Newspapers in the Memoriams network are seeing an average obituary order size growth of 30 percent, according to data from Adpay, resulting in increased dollars from obituaries. The platform is available at no cost to newspapers and there are no revenue shares on either local or network obituaries. All media partners receive 100 percent of their local market revenue.

“We’ve seen tremendous acceptance of Memoriams across the LMC membership,” said Mike Heene, CEO of Memoriams. “McClatchy’s participation increases the overall value of the network for LMC members and the industry as a whole. We’re very proud to have this industry leader as our newest partner.”

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