Bill Ferguson joins the Adpay team as Affiliate Account Manager. This new role supports Adpay’s rapidly expanding partner base to provide clients with a dedicated resource for hands-on optimization strategies and success. Bill will play a pivotal role to ensure the deployment of best practices accumulated over Adpay’s ten years of media solution innovation. In his capacity as Affiliate Manager he will be charged with further strengthening existing customer relationships.
A graduate of Towson University (MD), Bill earned his BS in Marketing. Bill’s most recent positions as Regional Director at Find-N-Save and in sales at Travidia cap twenty years serving the media industry. This time also included roles at Morris Digital Works and on the newspaper side of the industry. His experience provides Adpay with a veteran who is adept at implementing targeted solutions and ongoing tactics to grow revenue, traffic and market share.
Deborah Dreyfuss-Tuchman, EVP of Sales said, “Bill’s passion for newspapers and his track record helping his clients exceed their goals made him stand out as someone perfectly tailored to this new position. He has been on both sides of the business, and understands our partners’ needs implicitly. Bill will be an integral member of the Adpay management team. His strong background in account maximization and collaboration will enable him to make an immediate impact both internally and externally.”
“It is an exciting and busy time at Adpay. I am eager to collaborate with their blue-chip partner base to increase success for all,” Bill stated. “Adpay is the pioneer, and clear technology forerunner for Digital, Mobile, Obituary and Print Classified solutions. I look forward to listening to our partner needs, and jumping in to make an immediate difference.”
Bill may be contacted at 706-210-8615 or firstname.lastname@example.org.