Adpay, Inc. Celebrates 10 Years of Innovation as the Leading Provider of Digital, Mobile and Print Classified Solutions

March 13th, 2012

Englewood, Colorado March 2012 – Adpay, Inc. celebrates its 10 year anniversary as the premier provider of integrated classified business and technology solutions for media organizations. Since its founding in 2002, Adpay has consistently enhanced their best-in-class product suite while delivering customized strategies proven to generate immediate profitability.

To usher in the next decade, Adpay has completed a new branding initiative to better reflect the company’s overall customer-centric personality and core values: innovation, service, and success. The Adpay logo was also refreshed, along with marketing communications and the entire website.

The company’s tagline, “Proven success, innovation, and excellence for over a decade” speaks to their vision: to collaborate with local media companies and to drive immediate results with superior technology, best practices, and exceptional customer service. “The goal of the rebranding was simply to more accurately align our messaging with everything Adpay is already known for—an always fresh approach to business. We’ve listened to our partners for over ten years, and they have helped us learn, grow and continue to evolve. We are committed to operate on the leading edge of creating disruptive technology in this space,” shared Mike Heene, President, CEO and founder of Adpay.

Adpay’s continuous updates ensure that they consistently set the industry benchmark for innovation. Their comprehensive suite includes the original classified marketplace with aggregated and network search, streamlined, easy-to-use online and mobile order entry tools, display ad technology and News Synergy mobile apps which incorporate deals, weather, local news content and classified search.

“In celebrating our 10th anniversary, we also celebrate our partners. They are the foundation of our success. Without their collaboration, we could not have continued to grow and evolve. Their ideas are our incubator, and we thank every one of them,” stated Deb Dreyfuss-Tuchman, EVP of Sales.

Recent platform additions include Memoriams, obituary entry designed exclusively for newspapers and funeral directors, as well as display ad building tools for real estate and automotive. All are designed to achieve immediate ROI, improve user satisfaction and to maximize Adpay’s value to its partners.


About Adpay, Inc.
Adpay, Inc. is a leading provider of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Adpay Classified Network is the media industry’s largest and fastest growing classified network. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Internet, Dow Jones Local Media Group, The E.W. Scripps Company, Belo Interactive Group, Cablevision Systems Corporation, Gannett Co. Inc., Morris Communications, Media General, Newport Television and Sun-Times Media Group. For more information, go to

Media Contact:
Mike Heene
(303) 268-1034