Adpay, Inc. to provide five marketplace sites to enhance search and revenues at Cox properties
Denver, February 14, 2013 – Adpay, Inc. and Cox Media Group (CMG) have partnered to offer a robust Classifieds platform to more than four million print and online newspaper readers in the CMG markets. CMG’s goal is to take advantage of Adpay’s layered functionality which generates new revenue streams in both print and online through Adpay’s patented Call Center upsells and Marketplace Search. The intent is also to consolidate costs with technology that is constantly updated, rather than task internal teams to stay ahead of industry trends. The new marketplaces, and their associated upsells to Top Ads, Featured Ads, Route Mapping and Aggregated Search, are intended to drive buyers to connect with advertisers in a robust search providing exposure, traffic, and ultimately, leads.Adpay and Cox Announce Partnership
CMG deployments will include the Atlanta Journal Constitution, The Palm Beach Post, The Palm Beach Daily News, The Austin American-Statesman and The Dayton Daily News. Each property requires a platform that integrates well with their new DTI cloud-based systems and is easy to use for its local advertisers. CMG chose Adpay because of their commitment to agile development methodology and consistent innovation leadership in the Classifieds space. The Palm Beach properties were the first to go-live at: http://www.palmbeachpost.com/s/classifieds
Les Psalmonds, Senior Director, Advertising at Cox Media Group, shared that Adpay was CMG’s logical choice. “They came in with a keen understanding of what we wanted to accomplish in our markets. Then, they demonstrated that their systems were proven to integrate with DTI and that their search provides all the opportunities for monetization we need.”
Adpay’s CEO Mike Heene, stated, “Cox is a highly respected media company, and we are extremely proud to have been selected as their Classifieds partner. We look forward to working with them to provide our exceptional technology and tools to extend reach and revenues in their local communities.”
About Cox Enterprises
Cox Enterprises is a leading communications, media and automotive services company. With revenues of nearly $15 billion and more than 50,000 employees, the company’s major operating subsidiaries include Cox Communications, Inc. (cable television distribution, telephone, high-speed Internet access, commercial telecommunications and advertising solutions); Manheim, Inc. (vehicle auctions, repair and certification services and web-based technology products); AutoTrader.com (online automotive advertising and Kelley Blue Book, Auto, HomeNet Automotive and Vin Solutions subsidiaries); and Cox Media Group, Inc. (television and radio stations, digital media, newspapers, advertising sales rep firms, Valpak and Cox Digital Solutions). Additionally, Cox operates Kudzu.com.
About Adpay, Inc.
Adpay, Inc. is the technology leader of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Memoriams network for obituary order entry by funeral directors is the industry’s fastest-growing attack against online obituary predators. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Digital, Inc., Cox Media Group, Dow Jones Local Media Group, The E.W. Scripps Company, Cablevision Systems Corporation, Dispatch Publishing Co., Gannett Co. Inc., Morris Publishing Group, Nexstar Television, Sun-Times Media Group and World Media Enterprises, Inc. For more information, go to www.adpay.com.
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