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To usher in the next decade, Adpay has completed a new branding initiative to better reflect the company’s overall customer-centric personality and core values: innovation, service, and success. The Adpay logo was also refreshed, along with marketing communications and the entire website.

The company’s tagline, “Proven success, innovation, and excellence for over a decade” speaks to their vision: to collaborate with local media companies and to drive immediate results with superior technology, best practices, and exceptional customer service. “The goal of the rebranding was simply to more accurately align our messaging with everything Adpay is already known for—an always fresh approach to business. We’ve listened to our partners for over ten years, and they have helped us learn, grow and continue to evolve. We are committed to operate on the leading edge of creating disruptive technology in this space,” shared Mike Heene, President, CEO and founder of Adpay.

Adpay’s continuous updates ensure that they consistently set the industry benchmark for innovation. Their comprehensive suite includes the original classified marketplace with aggregated and network search, streamlined, easy-to-use online and mobile order entry tools, display ad technology and News Synergy mobile apps which incorporate deals, weather, local news content and classified search.

“In celebrating our 10th anniversary, we also celebrate our partners. They are the foundation of our success. Without their collaboration, we could not have continued to grow and evolve. Their ideas are our incubator, and we thank every one of them,” stated Deb Dreyfuss-Tuchman, EVP of Sales.

Recent platform additions include Memoriams, obituary entry designed exclusively for newspapers and funeral directors, as well as display ad building tools for real estate and automotive. All are designed to achieve immediate ROI, improve user satisfaction and to maximize Adpay’s value to its partners.

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About Adpay, Inc.
Adpay, Inc. is a leading provider of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Adpay Classified Network is the media industry’s largest and fastest growing classified network. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Internet, Dow Jones Local Media Group, The E.W. Scripps Company, Belo Interactive Group, Cablevision Systems Corporation, Gannett Co. Inc., Morris Communications, Media General, Newport Television and Sun-Times Media Group. For more information, go to www.adpay.com.

Media Contact:
Mike Heene
(303) 268-1034
mheene@adpay.com

Key Executives Mega Conference
February 27-29, 2012
JW Marriott San Antonio Hill Country Resort & Spa
http://www.inlandpress.org/

Inland Press Association Annual Meeting
October 16-18, 2011
Renaissance Chicago Hotel

Fall Publishers’ & Advertising Directors’ Conference

SNA, Sept. 13-16

2011 WCAA Classified Conference
WCAA, Silver Sponsor, Sept. 25-28

BLOOMINGTON, MN and DENVER, CO – September 14, 2011 –  Inergize Digital®, the leader in fully integrated digital management solutions that generate revenue for local media companies on-air, online and on mobile devices and Adpay®, the leading provider of online and print classified solutions to the media industry, today announced News Synergy Deals™, the industry’s first media-defined geo-fenced mobile app that delivers local coupons, discounts and deals to Apple® iPhone®, iPod touch®, iPad® and Google™ Android™ mobile digital devices.

“Coupons, discounts and deals are among the fastest growing segments with consumers,” said Jason Gould, Senior Vice President and General Manager at Inergize Digital. “With News Synergy Deals and its patent-pending geo-fencing technology, local media companies can finally control their brands, build their consumer database and generate valuable deals revenue. We expect that local media companies will generate anywhere from $197,100 to $1.3 million dollars annually, while offering a great product to local businesses and consumers.”

“This is an exceptional opportunity to help our newspaper partners migrate deals revenues to mobile,” said Mike Heene, President and CEO at Adpay, Inc. “The local targeting in News Synergy Deals benefits advertisers, and the geo-location puts the right coupons in the hands of active buyers. Newspapers have their feet on the street to sell deals, and News Synergy Deals offers them the easiest way to make this happen.”

News Synergy Deals includes the following features and functionality:

Patent-pending Technology
News Synergy Deals employs patent-pending technology that enables local media companies to geo-fence coupons, discounts and deals by neighborhood, population density and market wide. Categories and subcategories are defined and controlled by the local media company, making it easy to target any business type at any time for increased revenue and consumer engagement. Local media companies can also offer day parting to local restaurants for breakfast, lunch and dinner specials or change the deal after reaching maximum exposure.

Locally Branded & Locally Controlled
News Synergy Deals mobile apps are submitted under the local media company’s developer accounts in the Apple App Store^SM and Android Market™, making it easy for the local media company to manage the app and control consumer communication. All apps are branded with the local media company logo only for increased brand extension.

The local media company leverages the News Synergy Deals Admin to set up, customize and control the app. The local media company can either manage all advertisers’ apps or provide advertisers account access to upload, manage and measure their ads directly in the News Synergy Deals Admin. With account access, advertisers can view reports by date range, date mode, mobile platform, category and deal with grouping options.

Easy Management
News Synergy Deals distributes coupons, discounts and deals to consumers based on their selected locations. With no credit card transaction required, management is a breeze. Coupons, discounts and deals are offered by local businesses that consumers can easily show in-store to redeem, providing an environmentally friendly solution to printing and clipping.

To reach nearly all mobile consumers, News Synergy Deals includes mobile websites optimized for the latest HTML5-enabled browsers as well as widgets to offer coupons, discounts and deals on primary websites. Unlike competing systems that require local media companies to relinquish consumer contact lists to build a third party’s database, News Synergy Deals clients control and grow their consumer contact lists for maximum impact and value.

News Synergy Deals can be implemented as standalone apps or integrated in News Synergy news, weather, sports and event apps, making it easy for local media companies to select the execution that supports their digital strategy.

Mobile Monetization
Mobile monetization opportunities with News Synergy Deals are dependent on the number of categories, subcategories and regions offered by the local media company and market size. Local media companies in small markets that offer three deals per category, six categories and 10 sellable regions at $3.00 per day could generate $197,100 in annual gross revenue. Local media companies in large markets could generate $1.3 million in annual gross revenue with three deals per category, six categories and 40 sellable regions.

Pricing and Availability
News Synergy Deals is immediately available to television and radio stations, newspapers, magazines and online information publishers on a licensing structure.

About Inergize Digital
Inergize Digital is the leader in fully integrated digital management solutions that generate revenue for local media companies on-air, online and on mobile devices. For more than nine years, Inergize Digital has done more for local media companies by building their brands, generating revenue and positioning client websites and mobile apps as the leading sources of local information.

The Inergize Web CMS™ laid the foundation for some of the most popular local media websites; the Seek it Local® hyperlocal business directory was the industry’s first to integrate online, on-air and mobile revenue; and Inergize Mobile™ includes a tier one SMS platform and the industry’s leading News Synergy™ and News Synergy Deals mobile apps.

Small, medium and large local media companies turn to Inergize Digital to do more for their businesses, including Calkins Media, Catamount Broadcasting Group, Fisher Communications, Newport Television, New Vision Television Group, Schurz Communications and more.

For more information, please visit www.inergizedigital.com or call (952) 460-7600.

About Adpay
Adpay, Inc. is a leading provider of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Adpay Classified Network is the media industry’s largest and fastest growing classified network. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Internet, Dow Jones Local Media Group, The E.W. Scripps Company, Belo Interactive Group, Cablevision Systems Corporation, Gannett Co. Inc., Morris Communications, Media General, Newport Television and Sun-Times Media Group. For more information, go to www.adpay.com.

© 2011, Adpay and Inergize Digital. All rights reserved. All product, font and company names and logos are trademarks or registered trademarks of their respective companies.

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Press Contacts:

Mike Heene                          Amie Hoffner
Adpay                                  Inergize Digital
(303) 268-1536                   (952) 460-7620
mheene@adpay.com          ahoffner@inergizedigital.com

Download this press release in PDF format: News Synergy Deals Press Release

After an extensive search, Sun-Times Media Group executives selected News Synergy as their new app platform because of its versatility and ability to provide content and advertising targeting for their major metro and regional publication clusters. Local sports, weather alerts and user-submitted content are just a few of the many features deployed to drive consumer app usage and engagement. Additionally, an integrated ad serving platform offers local advertisers the option to target their message to content wells.

“News Synergy allows us to provide a compelling mobile and tablet experience by offering our content to consumers in an easy-to-use app. This helps us compete and stand out in a crowded app marketplace,” said Fred Lebolt, Senior Vice-President of Sun-Times Media’s Digital division.

Sun-Times Media engages its audience with the integration of real-time Weather Central™ forecasts, alerts and radar.  Future features include searchable classifieds from their Adpay-powered technology, along with user-generated content submissions.

“The Sun-Times Media app eliminates the fragmentation of needing several apps, since it delivers a wealth of content in one place. Users may consult it as their primary source of news, weather, sports, entertainment and classifieds in the Chicago area,” offered Mike Heene, President of Adpay, one of the three strategic New Synergy partners.  “Multiple Sun-Times publications share one app, making this cost-effective for them and informative for their readers.”

About News Synergy
Offered by Weather Central, Adpay and Inergize Digital, News Synergy is the industry’s leading mobile app that distributes locally branded content to mobile devices. The complete mobile distribution solution utilizes a locally branded interface to distribute news, weather, sports, politics, entertainment, classifieds, photos, videos and more to the Apple® iPad®, iPod touch, iPhone®, Google™ Android™ mobile digital devices.

News Synergy leads the industry in innovation by being the first to offer media companies integrated interactive weather radar, integrated and searchable classifieds, self-serve advertising, locally owned developer accounts and more. Media companies will also find all of the most popular mobile features and functionality in News Synergy, such as user generated content, geo-located advertising and weather, a locally controlled News Synergy Admin, complete monetization and sharing by e-mail, text message, Facebook® and Twitter™.

With News Synergy mobile apps, media companies control their brands, distribution and revenue anytime, anywhere. News Synergy clients include Fisher Communications; Morris Network; New Vision Television Group; Newport Television; Schurz Communications; Seaton Publishing; and Quincy Newspapers, among others. For more information, please visit www.newssynergy.com.

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©2011 Weather Central, LP, Adpay and Inergize Digital. All rights reserved. All product, font and company names and logos are trademarks or registered trademarks of their respective companies.

Press contact:

Mike Heene
Adpay, Inc.
(303) 268-1536