Archive for the ‘Memoriams’ Category

Newspaper Association of America Announces Winners of Inaugural Top 30 Under 30 Awards

April 20th, 2016

Adpay’s Anna Costello recognized as Top 30 Under 30 by NAA


Arlington, Va. – The Newspaper Association of America (NAA) today announced the recipients of its first-everTop 30 Under 30 Awards at NAA mediaXchange 2016, being held this week at the Marriott Marquis in Washington, DC. The newly-created awards program honors young leaders working in every aspect of the news media who are contributing to the future success of the industry.

The Top 30 Under 30 Awards program provides an opportunity to showcase the unique energy and knowledge that young professionals bring to news media companies. From journalists to advertising executives to photographers and social media experts, the Top 30 Under 30 winners give off an excitement for what is to come – and it is their ideas that continue to push the industry forward.

“So much positive change is currently taking place in the news media industry, and it is because of people like our Top 30 under 30 that I am more confident than ever in the future success of our industry,” stated NAA president and CEO David Chavern. “Thanks to them, news media are adapting and improving our products and offerings – from new technologies to innovative partnerships to increased reach and influence – so that we can continue to play a central role in the dissemination of important information.”

The below individuals were selected from an impressive group of nominees as the recipients of this year’s Top 30 Under 30 Awards. Each nominee was judged by an NAA/American Press Institute committee on the value of the nominee’s contributions to his or her company and to the industry as a whole. NAA looks forward to highlighting the work of these exceptional individuals on its website over the next several months.

2016 NAA Top 30 Under 30 Awards Winners:

  • David Beniot, Reporter, The Wall Street Journal
  • Ashley Bethard, Digital Manager, Cox Media Group Ohio
  • Rafael Carranza, Digital Producer and Reporter, La Voz
  • Brittany Coale, Automotive & Grocery Manager, The Kansas City Star
  • Christina Contreras, Circulation Marketing Manager, The Arizona Republic
  • Anna Costello, Director of Business Development, Adpay, Inc.
  • Shannon Green, Senior Multimedia Producer, USA TODAY
  • Babak Hagh, Marketing and Multimedia Manager, The News & Observer
  • Saundra Hooper, Media Manager, USA TODAY
  • Ashley Howard, Circulation Digital Audience Development, The Oklahoman Media Company
  • Hannah Hunsinger, Staff Photographer, The Sanford Herald Newspaper
  • Elizabeth Jespersen, Content Initiatives Coordinator, GateHouse Media
  • Nathan Kelly, Video Planning Editor, The Arizona Republic
  • Nina Mandell, For The Win Managing Editor, USA TODAY Sports Media Group
  • Joe Martin, Editor-in-Chief, Houston Business Journal
  • Michael Matthews, Circulation Marketing Manager, The News & Advance
  • Clare McMahon, Client Strategy Manager, Democrat and Chronicle Media
  • Mark Pan, Partnership Strategist, Newsela
  • Clifford Parody, Reporter, The Ledger
  • Joshua Peterson, Publisher, Manchester Times
  • Allison Petty, Reporter, Herald & Review
  • Adam Playford, Director of Data/Digital Enterprise, Tampa Bay Times
  • Arielle Ray, Video Journalist, The Wall Street Journal
  • Joshua Robinson, Reporter, The Wall Street Journal
  • Lauren Rolls, Reporter, The Albuquerque Journal
  • Richard Romeo, Senior Account Executive, Cox Media Group – Austin American Statesman
  • Allison Sebelius, Marketing and Event Coordinator, The World Company
  • Chris Segal, Managing Editor, The Daily News (Jacksonville, NC)
  • Elizabeth Varin, Web Producer, American News
  • Eric Webb, Social Media & Engagement Editor, Austin American Statesman

Editor and Publisher:

April 20th, 2016


Adpay’s Memoriams Network Increases Obituary Revenue by 30 Percent


Nothing is more difficult than losing a loved one, but obituaries in the local newspaper can help memorialize that person’s life forever. Adpay Inc.’s obituary placement service, Memoriams Network, helps streamline the process for newspapers, funeral homes and families. Since its launch in 2011, Memoriams has partnered with more than 2,800 daily and weekly newspapers in the U.S. and Canada.

Here’s how it works: Memoriams allows funeral home directors to submit obituaries into a single order, add photographs, preview the obituary before submission and simplify the process of placing obituaries in out-of-market publications by eliminating the time spent searching for newspaper information and rates. The network configures all newspaper rates and upsells while allowing papers to retain 100 percent of local revenue at no cost to publishers

On average, Memoriams has increased obituary revenue for Adpay’s newspaper partners by 30 percent. And in 2015, for every local obituary placed through Memoriams one or more additional out-of-market obituary was placed 54 percent of the time, up from 24 percent in 2014, according to Anna Costello, director of business development.

Schurz Communications nearly doubled their local market revenues for their Northern Michigan properties after implementation, and at the Herald-Mail in Hagerstown, Md., another Schurz property, the paper’s revenue per order increased 45 percent.

More newspapers continue to join the network, broadening the reach and success of Memoriams. In order to improve services, Costello said they regularly attend newspaper and funeral home conferences to stay up to date on the latest trends in both the newspaper and funeral home industries.

“We uncovered a need to effectively place local and out-of-market obituaries in a single order,” she said. “We have continued to spend hundreds of hours with our newspaper partners and their funeral directors to build and enhance a platform that fully meets this need to safeguard this critical content.”

Costello said obituaries continually top print and online readership “because the local newspaper is the source of life tributes in a community.”

“People may find out about someone passing away via social media, but the newspaper is the only collection of information that allows the family to reach beyond their own network,” she said.

For more information, visit

A Memoriams Case Study in Success

April 13th, 2016

From Editor & Publisher

Gannett Logo.  (PRNewsFoto/Gannett Co., Inc.)

Account Background

Now owned by Gannett, Journal Media Group comprises thirteen daily newspaper publications, as well as a number of weeklies. The properties vary in circulation size from midsize to the largest, the Milwaukee Journal Sentinel. They are located around the U.S. from the east to west coasts. As with most platforms, JMG looks to standardize partner solutions, and this was no different when they sought an obituary order entry strategy for funeral directors. JMG already had confidence in Adpay based on years of successful adoption of the Click-N-Buy Marketplace solution. Therefore, after a comprehensive review, JMG chose Memoriams as their obituary platform of choice.

Previous Process

JMG’s funeral director processes involved back-and-forth with funeral homes for pricing and proofing, after receiving the obituaries via fax and e-mail. This was time-consuming and could be error prone. There was also an approval process required by the editorial team prior to final release. Revenues were declining in some markets, or remaining static. There were limited upsells, and those typically were not sold successfully once the obituary was submitted. Each market priced differently according to line, word or inch. JMG looked to standardize the look, feel and pricing across their properties and increase the options for additional run dates and add-ons.


JMG created a new style for obituaries and a new pricing strategy by word for all sites. Standard fields of data were collected to ensure the proper information was always submitted for the print obituaries. Fields required by were also collected, and submitted from the print obituary as required. The data was delivered directly back into their Brainworks front end to eliminate rekeying of the notices. Adpay also built a separate editorial approvals queue to review the print obituary, since their editorial and advertising teams were not allowed access to the same systems. This enabled an editorial review of the obituary data before it was released for pagination.

Upsells for additional days in print, banner emblems and logos for funeral directors were also standardized. Typically, after a two to three-week transition period, Memoriams became the required method of entry for funeral directors. On-site trainings in all markets made the transition easy, and adoption followed rapidly. In Milwaukee one of the largest funeral homes stated in a training, “It’s about time you brought this here!

Sherri Propis, Senior Director of Sales Operations for the group has this to say, “Our transition to Memoriams has been very positive. Overall, revenue, ad volume and order size have increased!  JMG’s funeral director partners are pleased with the platform’s ease-of-use, seven-day-a-week customer support and the newspaper network.  The Adpay team is great!  They worked with us extensively on best practices for set-up and conducted on-site trainings of our local Call Center teams and their funeral directors. They even provide quarterly reviews for each market to optimize and identify new revenue and process opportunities.”


With the implementation of Memoriams, Journal Media Group:

  • Increased obituary revenue volumes per order across the JMG markets by 38%
  • 75% average adoption rate average by funeral homes, with some markets as high as 90-100%
  • Network volumes for additional obituaries average 58 month
  • Additional network revenues from out-of-market were $170,000 in 2015
  • Significant process savings and elimination of errors and make-goods
  • Increased upsells, particularly for additional days, funeral home logos and copies of the paper delivered to families. The latter counts towards audited single copy circulation
  • Free obituaries were now required to be placed through Memoriams, eliminating paid resources interacting with a free notice.
  • Eliminated errors and make-goods
  • Enhanced funeral director partner relationships with this time-savings process

McClatchy Signs On with Adpay’s Memoriams; Charlotte and Rock Hill First to Implement

September 21st, 2015

Sept. 9, 2015

CHARLOTTE, N.C. McClatchy Interactive, which operates 30 newspapers in 15 states, has signed onto the Local Media Consortium’s partnership with Memoriams, a product of Adpay, Inc.

The Charlotte Observer in Charlotte, NC and The Herald in Rock Hill, SC are the first McClatchy sites to implement Memoriams.

Aware of success already delivered by Memoriams at other Local Media Consortium (LMC) newspaper properties in the area, Kelly Mirt, VP of Advertising in Charlotte, said he “looks forward to replicating this success in his market.”

After attending a Memoriams launch training at LMC member Journal Media Group’s Anderson Independent-Mail, Chad Martin, Inside Sales Manager in Charlotte, witnessed first-hand the funeral directors’ positive feedback and appreciation for the system. Subsequently, Martin learned of Anderson’s immediate revenue increases and work flow savings with Memoriams. When Chad and Kelly next heard that the Evening Post Industries’ Post & Courier, Aiken Standard and Weeklies were also joining the Memoriams Network, signing on made even more sense.

The addition of McClatchy’s properties makes Adpay’s Memoriams network even more valuable for funeral directors and others placing obituaries and death notices in local and out-of-market media outlets.

Adpay partnered with the Local Media Consortium in November 2014. Through Memoriams, funeral directors may place obituaries and death notices into local newspapers and their websites. It is the only obituary order entry network that facilitates placement of a single obituary into a family’s choice of more than 2,800 publications nation-wide.

Newspapers in the Memoriams network are seeing an average obituary order size growth of 30 percent, according to data from Adpay, resulting in increased dollars from obituaries. The platform is available at no cost to newspapers and there are no revenue shares on either local or network obituaries. All media partners receive 100 percent of their local market revenue.

“We’ve seen tremendous acceptance of Memoriams across the LMC membership,” said Mike Heene, CEO of Memoriams. “McClatchy’s participation increases the overall value of the network for LMC members and the industry as a whole. We’re very proud to have this industry leader as our newest partner.”


In the News: Adpay Memoriams free to publishers

March 29th, 2012

Adpay’s Memoriams product for paid and free obituaries and death notices is slick – a handy self-service platform for newspapers who have and need to maintain strong and trusted relationships with local funeral directors. By way of Memoriams, it is Adpay’s mission to sustain and strengthen those relationships. (Read the rest of the article on