Archive for the ‘In the News’ Category

Evening Post Publishing Company Selects Adpay to Enhance Print and Online Classifieds Platforms

March 4th, 2013

Adpay, Inc. to provide four portal sites to increase the value of the Low Country Marketplace

Denver, March 4th, 2013 – Adpay, Inc., the technology leader for online and print classified solutions to the media industry, today announced that it was chosen by The Evening Post Publishing Company to power four new online classified portals to benefit print readers and digital users. The four sites will deliver interactivity and networked search for The Charleston Post & Courier, The Salisbury Post and The Aiken Standard, as well as for the regional publication, Farm Carolina. The weekly properties will be available as part of a comprehensive marketplace search, with edition upsells configured from the publications’ packages. Memoriams, Adpay’s direct order entry network for funeral directors, will comprise a key component of the installation.

Adpay’s solutions will provide simple and easy-to-use tools for Evening Post site advertisers. The properties’ content will be searchable locally, as well as through Adpay’s pioneering Classified Network. This allows buyers from other Adpay media company partner sites to view ads on the new Low Country Marketplaces, offering a more meaningful buyer/seller experience for all involved. The installation will include Adpay’s patented Call Center upsell process and integration of web orders for print back into each of the newspaper’s Brainworks front end systems.

Post & Courier Publisher P.J. Browning states, “I was immediately impressed when I reviewed the Adpay solutions. They are able to meet our needs to integrate our dailies and weeklies with a user-friendly platform and have a keen understanding of our systems and our requirements.” According to Greg Anderson, Salisbury Post Publisher, the company conducted an extensive due diligence process and in the end, “Adpay was the clear choice” for their new integrated print and online marketplaces across the four branded sites. “We are excited about the opportunities not only for the Click-N-Buy Classifieds systems, but for increasing obituary revenues, too, with Memoriams,” stated Anderson.

“We are proud to have been selected by the Evening Post Publishing Company,” said Michael Heene, CEO of Adpay. “Their team was very clear about how they want to transform classifieds in their market, and we look forward to partnering with them to provide the results our partners have come to expect.”

About Adpay, Inc.
Adpay, Inc. is the technology leader of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Memoriams network for obituary order entry by funeral directors is the industry’s fastest-growing attack against online obituary predators. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Digital, Inc., Cox Media Group, Dow Jones Local Media Group, The E.W. Scripps Company, Cablevision Systems Corporation, Dispatch Publishing Co., Gannett Co. Inc., Morris Publishing Group, Nexstar Television, Sun-Times Media Group and World Media Enterprises, Inc. For more information, go to www.adpay.com.

###

Media Contact:
Deborah Dreyfuss-Tuchman
EVP Sales
(303) 268-1527
ddt@adpay.com

Cox Media Group Selects Adpay as its Online Classifieds Provider

February 14th, 2013

Adpay, Inc. to provide five marketplace sites to enhance search and revenues at Cox properties

Denver, February 14, 2013 – Adpay, Inc. and Cox Media Group (CMG) have partnered to offer a robust Classifieds platform to more than four million print and online newspaper readers in the CMG markets. CMG’s goal is to take advantage of Adpay’s layered functionality which generates new revenue streams in both print and online through Adpay’s patented Call Center upsells and Marketplace Search. The intent is also to consolidate costs with technology that is constantly updated, rather than task internal teams to stay ahead of industry trends. The new marketplaces, and their associated upsells to Top Ads, Featured Ads, Route Mapping and Aggregated Search, are intended to drive buyers to connect with advertisers in a robust search providing exposure, traffic, and ultimately, leads.Adpay and Cox Announce Partnership

CMG deployments will include the Atlanta Journal Constitution, The Palm Beach Post, The Palm Beach Daily News, The Austin American-Statesman and The Dayton Daily News. Each property requires a platform that integrates well with their new DTI cloud-based systems and is easy to use for its local advertisers. CMG chose Adpay because of their commitment to agile development methodology and consistent innovation leadership in the Classifieds space. The Palm Beach properties were the first to go-live at: http://www.palmbeachpost.com/s/classifieds

Les Psalmonds, Senior Director, Advertising at Cox Media Group, shared that Adpay was CMG’s logical choice. “They came in with a keen understanding of what we wanted to accomplish in our markets. Then, they demonstrated that their systems were proven to integrate with DTI and that their search provides all the opportunities for monetization we need.”

Adpay’s CEO Mike Heene, stated, “Cox is a highly respected media company, and we are extremely proud to have been selected as their Classifieds partner. We look forward to working with them to provide our exceptional technology and tools to extend reach and revenues in their local communities.”

About Cox Enterprises
Cox Enterprises is a leading communications, media and automotive services company. With revenues of nearly $15 billion and more than 50,000 employees, the company’s major operating subsidiaries include Cox Communications, Inc. (cable television distribution, telephone, high-speed Internet access, commercial telecommunications and advertising solutions); Manheim, Inc. (vehicle auctions, repair and certification services and web-based technology products); AutoTrader.com (online automotive advertising and Kelley Blue Book, Auto, HomeNet Automotive and Vin Solutions subsidiaries); and Cox Media Group, Inc. (television and radio stations, digital media, newspapers, advertising sales rep firms, Valpak and Cox Digital Solutions). Additionally, Cox operates Kudzu.com.

About Adpay, Inc.
Adpay, Inc. is the technology leader of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Memoriams network for obituary order entry by funeral directors is the industry’s fastest-growing attack against online obituary predators. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Digital, Inc., Cox Media Group, Dow Jones Local Media Group, The E.W. Scripps Company, Cablevision Systems Corporation, Dispatch Publishing Co., Gannett Co. Inc., Morris Publishing Group, Nexstar Television, Sun-Times Media Group and World Media Enterprises, Inc. For more information, go to www.adpay.com.

###
Media Contact:
Deborah Dreyfuss-Tuchman
Executive Vice-President of Sales
(303) 268-1527
ddt@adpay.com

Free Webinar: Best Practices in Classified Advertising

November 30th, 2012

Wednesday, Dec. 5  | 10:30 a.m. CST

Mobilize Your Classifieds

With Deb Dreyfuss-Tuchman, Executive Vice President of Sales, Adpay, Inc., Robert Granfeldt, Vice-President of Digital Media, Southern Community Newspapers, Inc.

Learn the best practices in classified advertising that generated increased traffic, ad counts and revenues for their partners in mobile, digital and print platforms. As a bonus, the webinar will conclude with an offer of a free classified evaluation by Adpay to all attendees.

Sign up for this webinar and others brought to you by the Inland Press Association  at: http://www.inlandpress.biz/webinarsfree/?ref=122012

Adpay Names Melissa Clark Vice-President Operations

October 12th, 2012

P R E S S   R E L E A S E
 
ADPAY NAMES CLARK VICE-PRESIDENT OPERATIONS

Englewood, CO – October 12, 2012 – Adpay, Inc. promoted Melissa Clark to Vice President of Customer Operations. Ms. Clark has been instrumental in streamlining operational efficiencies at Adpay and contributing extensively to product design and management in order to meet the needs of dynamic and multifaceted media partners.

In her new position, Melissa Clark leads the Implementations, Customer Support and Quality Assurance teams. With 14 years of technical customer operations and support experience Melissa brings her extensive background to bear tackling the exciting operational challenges inherent in Adpay’s new product launches, including the most recent Memoriams release. She is also tasked with enhancing and improving all aspects of customer operations.

In her former role as Director of Implementations she oversaw the Implementation team. She personally steered complex media site integration projects, including custom work efforts for E.W. Scripps Co, Media General and Morris Communications. By revamping the internal Implementation process to utilize Project Management Institute (PMI) based methodology, coupled with a “thinking outside the box” mentality; she enabled the Implementations team to become more nimble. These enhancements improved internal process flow and external partner satisfaction.

Ms. Clark is actively pursuing a Project Management Professional (PMP) certification from PMI.  “Documenting processes, and following a protocol for all our operational tasks are a necessary part of being a successful, growth-oriented technology company,” stated Ms. Clark. “Working with our exceptional team to exceed the needs of our media partners is item one on my agenda in this new position.

Holding a degree from the University of Denver, Ms. Clark began her career in the technology industry at Rogue Wave Software. Her time there was marked by the unprecedented and tragic necessity to  assist with sensitive and timely disaster recovery support for clients affected by the 9/11 attack.

In her 6 years at Adpay, Melissa has followed a rapid yet logical progression to assume this new responsibility. Mike Heene, President & CEO states, “Her peers always looked to Melissa as a leader. Now we can take this to the next level, enabling her to truly lead in this critical role for our organization.”

###

 

 

 

 

In the News: App Puts Local Spin on Masters Golf

March 20th, 2012

Georgia’s Augusta Chronicle is giving a hometowm spin to coverage of the golf world’s biggest tournament — The Masters. Its Augusta Golf app let’s the local newspaper edge in on a national playing field dominated by big guns such as ESPN and the PGA.

Read the rest of the article on NetNewsCheck

In the News: App Aims to Corner Second City News

February 7th, 2012

In the News: In Chicago, daily newspaper the Sun-Times is making its mobile push with a content-heavy smartphone and tablet app powered by Inergize Digital’s News Synergy. The app currently draws its revenue through exclusive sponsorship deals, but geotargeted display ads and deals could be on the horizon. Read more on NetNewsCheck.

Adpay Featured in SNPA eBulletin

January 9th, 2012

We are very excited to have been spotlighted in December 8th SNPA eBulletin.