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March 09, 2009

The Press-Enterprise takes online classifieds to new level

AdPay’s innovative approach brings a consolidated search experience to online visitors.

RIVERSIDE, Calif. -- The Press-Enterprise Company launched a paradigm shifting model for local classifieds today unveiling its redesigned classified portal at PE.com, becoming the first newspaper in the country to provide an aggregation of local classifieds from myriad competitors such as Craigslist. The new searchable marketplace is uniquely positioned to keep users on its Web site longer while fully meeting their classified needs.

The PE.com classified marketplace features a single entry point for intuitive keyword searching and a geographic search extension for all classified categories in the Inland Southern California area. Results from PE.com are displayed first while other available listings from sites selected by the PE team are displayed in a second tab. All is framed under the trusted local brand. The AdPay Local Aggregation experience keeps users engaged on the site while allowing The Press-Enterprise to monetize non-PE generated ad content page views.

The process also creates more targeted advertising positions for local businesses. Contextual ad placements, vertical marketplace sponsorships and related link sales by categories are a few of the numerous revenue-drivers wrapped around the classified content. This also changes the model from ad placement revenues to ad viewing revenues. There is no copyright infringement as the technology focuses on searching, not scraping, content.

Providing consolidated online classified searches for its customers, the PE.com classified marketplace features:

• A single, user friendly keyword search and geographic search for all classified categories
• Results for The Press-Enterprise display with an attention-grabbing “featured” listing
• Results from Craigslist, Oodle and other available listings framed within the site pages
• Consolidation with AdPay search, including:
  • Social networking “share this” function
  • Ability to upload videos for customer ads
  • Ability to set alerts, watch ads and maintain a clip list

“This innovative solution gives consumers what they have been looking for - the most comprehensive classifieds in the Inland Empire,” said Ginger Neal. “And customers placing ads with The Press Enterprise and PE.com are going to be viewed by the largest local audience. The content search and delivery methodology ensures proper credit is given in the presentation of the ad so copyright protection for the advertiser is honored. Sites like Craigslist no longer have to be a threat to newspapers – they are a partner.”

“Local aggregation, and vendor consolidation, is the next step for media classifieds. Local users can find exactly what they’re looking for in a one-stop shopping experience that keeps them coming back,” according to Mike Heene, President and CEO of AdPay, Inc. “We are excited to expand upon our partnership with The Press-Enterprise through this exciting project. Their eagerness to achieve this next level of classified enhancement demonstrates their commitment to serving the local market for at least the next 100 years.”

About the Press-Enterprise Company

The Press-Enterprise Company, a Riverside-based subsidiary of AH Belo Corp., is a multimedia company serving Inland Southern California. The company publishes news and information in print and online via The Press-Enterprise, the region’s largest daily newspaper with 164,189 Monday through Friday circulation and 172,730 Sunday circulation; PE.com, the region’s largest local online Web site; and, more than 30 micro-local community-based Web sites. Other print and online products include: The Business Press, a weekly business journal; La Prensa, weekly Spanish-language newspapers serving the region's diverse Hispanic community; and online advertising publications PE.cars, PE.homes, WOW, PE.jobs and Savings Express.

About A. H. Belo Corporation

A. H. Belo Corporation (NYSE: AHC) headquartered in Dallas, Texas, is a distinguished newspaper publishing and local news and information company that owns and operates four daily newspapers and a diverse group of Web sites. A. H. Belo publishes The Dallas Morning News, Texas’ leading newspaper and winner of eight Pulitzer Prizes since 1986; The Providence Journal, the oldest continuously-published daily newspaper in the U.S. and winner of four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving southern California’s Inland Empire region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes various specialty publications targeting niche audiences, and its partnerships and/or investments include the Yahoo! Newspaper Consortium and Classified Ventures, owner of cars.com. A. H. Belo also owns direct mail and commercial printing businesses. Additional information is available at www.ahbelo.com or by contacting Maribel Correa, director/Investor Relations, at 214-977-2702.

About AdPay

AdPay, Inc. is the leading provider of online classified e-commerce solutions to the media industry. AdPay’s patented technologies deliver an Internet-hosted solution suite that unifies print and online classifieds into a single, dynamic transactional classified network. The AdPay Classified Network is the media industry’s largest and fastest growing classified network with over 2 million classifieds and 3 million monthly unique users. AdPay customers include many of the nation’s largest media groups including, but not limited to: Advance Internet, Belo Interactive, Gannett, Morris Communications, Media General, New York Times Company, Clear Channel Television, Raycom, Meredith and Journal Broadcast. For more information, go to www.adpay.com.